What is Web designing?


Web design is used as a general term to express any of the various tasks involved in creating a web page. Furthermore , it refers to jobs attract on building the front-end of a web page.

Fixed design
Fixed web pages have a set width that won't change when the browser is resized, no matter what device the website is being noticed on. On lower devices, comparable as smartphones or tablets, content is harder to view and can be aggravating for users due to the need to scroll horizontally to view the rest of the content on a page, or continuously ''pinch and expand'' to shoot up into the page's text. When the browser on a screen is expanded or reduced, images and text may optically fall apart on the screen.


Liquid or Fluid design
When resizing the web page, the content on the page increases itself out to fill the width of the browser when expanded, so the term liquid design, and will look expanded or as though is has shrunk. Alternate layouts and Liquid Layout page rules gives you the flexibility to efficiently layout for multiple page sizes, position, or aspect scale.


Responsive design
Responsive web design (RWD) is an avenue toward web design that makes Web page deliver well on a multiplicity of devices and window or screen sizes. Recent work also acknowledge the viewer proximity as part of the viewing context as an extension for RWD. Content, design and achievement are necessary across all devices to ensure usability and satisfaction.

Banner Design Details


Banner is the main connection of Internet based marketing and provide global platform for placing your product or service information. This graphic factor is somewhat similar to advertisements in a printed publication of any magazine or newspaper. But, banner ad has capacity to turn a simple reader into a potential client by redirecting them to advertiser's website.

Animation
Animation must be used anxiously since the purpose of the animation is to attract visitors, not to offend them. Animation should be used as a fine tool to attract consideration but not interfere or clash with the design of the web page you are advertising on. It is advised not to allow an animation to circuit endlessly. Create the animation loop 7-10 time and leave the main directive on the last animation frame.

Bright Colours
Blue, yellow, and green banners have a above Click-through-rate (CTR) than black-and-white banners. Use the color red casually.

Use the word "Free" in your banner
bet on what's offered, the word ‘free’ can increase CTRs. For example, contribution a free software demo gets a good response. Offering free money awaken suspicion since people will want to know what the catch is.

Keep the message short
elementary banners have higher CTRs than lengthy, complicated banners.

Ensure you linked the banner to a specific page
When people click on the banner  they want to go directly to the web page that has the advice they want. Your visitors do not want to hunt for the advice.

Refresh or change your banners frequently
Studies have advertised that CTRs drop significantly after 2 weeks. The CTR usually boost when a new banner appears.

logo design details 
What is Logo Design?
All knows what logo design is. We witness logos every day. They border us.


I speculate if you looked around you right now, you would see at minimum 5 logos. I can detect the logo designs for; HMRC, EDF, Homepride, Disney, and Apple. And that’s just by promote my head from the computer.

Different type  of logo Design:-

Emblems


Emblems are equitable about the oldest form of logo. Also well-known as seals or crests, public has been using them since at least the middle ages, if not before.

Logotypes


It is known as a “wordmark,” logotypes are logos which are created entirely of the word or words that make up the company’s name. The main key of focus here is typography, obviously. This pattern of logo strongly ties a brand’s visual identity to the name of the company.

 Monogram logos

A monogram probably makes more sense than a brand. This style of logo focuses the name downward to the memorable (and pronounceable) parts. You probably refer to HBO as HBO, rather than Home Box Office. If that’s something you’re looking to accomplish, the monogram is a main road for your brand.

Brand marks


Abstract logo marks

Mascots

Combination marks

the future of digital marketing in India



India, a densely populated country with a population of 1.37 Billion estimate in 2019 ranks second in the world. There are abundant opportunities that are created every minute for the people. furthermore when we say digital marketing, then note that the future of digital marketing in India as well as the scope of digital marketing in future is going to get brighter in the coming years.  A mobile phone has become the basic demand for everyone.

Even if your mom wants to try out a new recipe, she definitely uses YouTube to take the write down what is needed and how it is to be done. furthermore when it comes down to the business, no doubt the trend of digital marketing is on the explosion.

According to a survey (by Internet and Mobile Association of India (IAMAI)), India will have about 500 million internet users by June 2018. This will create a appealing business opportunity to sell services and products to a growing population of tech-savvy internet users.

lot of changes in traditional marketing
The earlier traditional set of marketing was limited to door to door and mouth publicity. Previously the marketers were using physical workers to promote their products. But now with changing times, people want all things at their fingertips.

And fulfilling the needs of the customers is the highest preference of every business. So the tendency of digital marketing took off a few years back. Now that even the essential thing can be found on the internet. public and the marketers are really going gaga over this digital marketing trend.

Digital is the new name
Everyone in the country is choose digital marketing over everything else. Even the startups are making their business via digital marketing. This platform eases the method of every business. The company doesn’t have to deploy the worker to go physically into the market and promote the product.

Government’s “Digital India” initiative backs up
In order to alter the entire ecosystem of public services through the use of information technology, the Government of India has launched the Digital India programme with the vision to alter India into a digitally empowered society and knowledge economy.

 Reaching global markets
present-day, it is told that “Being Digital is Being Global”. furthermore this is the reality. Through digital floor like Facebook, Twitter, Instagram, LinkedIn, one can reach to the audience of any corner of the world. The reach of these social media floor  is so huge that you can connect with almost everyone now.

In India, many public are doing business whose target audience is the USA only. So everything is possible with social media. many companies from the USA also choose Indian Digital Marketing Agencies to plan out their social media campaigns.

Small towns getting digitally equipped
big cities are already a part of the digital economy. But now as the scope of digital marketing is expanding, small towns and cities are also getting highly connected with digital mediums.

Many startups are getting creates in small cities and they are reaching the global audience via social media.

why digital marketing getting importance in Indian Market
Digital Marketing is expand almost all the business sectors in India. Some of the area of internet marketing are shopping and order tracking, online banking, payment systems and content management.

The capability of digital marketing grants geophysical barriers to leave making all consumers and businesses on earth potential customers and suppliers. It is known for its strengthen to allow business to advertise and form a transaction anywhere and anytime.

back to history, International Journal of Advanced Research Foundation reveals the following stats in the digital marketing in India report in 2016.

The belief was that online report is virtual knowledge full of lies. No one could here to any online advertisement not to talk of purchasing groceries, furniture or clothes. The story has really changed. all from marketing to sales can be done online. This is due to the trust that has been restored back to online connection in India.  This has really helped the marketing leadership. The revolution is from the communication industries. Low cost of handset is now available making it achievable for India to have about 600 million internet users which basically creates a delightful business opportunity to sell to a developing population.

The development in the digital marketing industry in India noticeable in the marketing shift from namelessness to identity. communication on the Internet now looks more physical as opposed to the namelessness of identity in the past. Also, marketing knowledge is moving along in the same line with entertainment. People of India needed an exciting souls always. This targets their activity into the marketing information.

The following analysis from people announce the size of Digital Marketing industry in India:

34% of the companies already had an dedicated digital marketing strategy in 2016
72% marketers believe that traditional model of marketing is no longer sufficient and this will make the company revenue to be increased by 30% by the end of 2017.

In 2017, 80% businesses will boost their digital marketing budget which may beat the IT budget. Only the idiot could not access the potentials of the digital marketing because of the convenience to computing devices and computer education. Many of the people in this class still don’t trust the approach of an online payment and they lack training in English Language and other foreign languages to market online in global markets.

The following are the avenue that are playing an active role in the development of digital marketing industry in India.

how to fire digital marketer



1.Give the decision careful thought

You are always allowed to fire an digital marketer at will, but it's not a decision that should be made lightly. Even if you don't like your digital marketer or don't think they're doing an excellent job, it might be worth having them finish work that's currently in progress, since firing them could be disruptive and detrimental to your case. When you're making this decision, be sure that firing your digital marketer will actually give you the results you want in the long run.

2.Assess your reasons for wanting to change digital marketers.

Even though firing a digital marketer can complicate things, sometimes it's the best decision to make. If you don't think your digital marketer is handling your case with competence, it's important to find someone with whom you feel more comfortable.

3. Get a second opinion.
If you're not sure whether firing your digital marketer is the right thing to do, get the opinion of another digital marketer or someone who's knowledgeable about legal matters. Conduct research to find out if your digital marketer has been handling your case with professionalism. If it turns out that your digital marketer doesn't seem to adequately understand your case, and his or her decisions have been detrimental instead of helpful, you should fire your digital marketer.

4.Express your concerns to your digital marketer.
 It's in your digital marketer's best interest to make you happy and ultimately win your case, so before you decide to fire your digital marketer, try talking things out instead. Schedule an in-person meeting or a phone call and express the concerns you have about the way things are going. Alternatively, you could write a formal letter stating specific concerns and laying out the changes you want to see. You might find that you don't have to take such drastic measures after all.

5.Read the agreement you and your digital marketer signed.
Carefully read through any fee for services agreements or other contracts you may have signed with your digital marketer. Make sure you understand what fees you may be obligated to pay and what steps you may have agreed to follow in order to terminate your digital marketer-client relationship.

6.Hire a new digital marketer.
Before you officially fire your old digital marketer, it's a good idea to hire a new one - especially if your case is still in progress. The new digital marketer will need time to catch up in order to ensure a smooth transition.Having lag time without an digital marketer working on your case could be detrimental.

7.Inform your digital marketer that you're terminating him or her.
Do this according to the steps outlined in your agreement with your digital marketer. If your agreement doesn't outline a process for terminating the relationship, send a certified or registered letter to the digital marketer's place of business, stating that you are terminating the professional relationship and that he or she should immediately cease working on any and all matters related to your project.

8.Get a copy of your files.
You have the right to a copy of your project files.  Set a deadline for the transfer. If you feel more comfortable picking up the files in person, state the date and time you'll be coming to get them. Get all your imporant password and user id of social media or other websites. Change your password after handover. 

9.Consider filing a complaint.
If your digital marketing mishandled your project, completely stopped communicating with you or made a serious mistake, you might want to file a complaint.

10.Consider suing for malpractice.
If you want to sue for malpractice, you have to be able to prove that
i) Your digital marketing made a mistake, and ii). If your digital marketing hadn't made the mistake, you would have won your case.

how to  hire digital marketer





So do you want to hire digital marketer for your business and services to expand your business.
Here are my suggestion you can Hire them


1. Search on digital marketing firm in your local area

You can search on google on it. You will find branch of digital marketer in your local area.



2. Give your ads on job portals site

In india, such as timesjob, naukri, indeed or other side there where you can post your ads for free. work in india is good website. You should give preference to those site which is popular in your country.


3. post your work ads on freelance website

there is lot of freelance website where you can post your ads.



4. hire from training institute

if you trust any training institute you can directly contract with them and hire the student after there completing course.



5. employee referrals
i am suggesting you. Although it also has an option.

how to find a genuine digital marketer




Finding a genuine digital marketer is a hard not to crack. You can’t be blind when you have a business. Simply searching on the internet can help you finding a good for your business.

Check the marketer’s visitor’s statistics

how to find a good digital marketing company

                                     Step 1

Take some no. of their clients if they agree and call them to ask about the services of this company and ask whether they are or were satisfied by their services or not if they say no then ask that what issues were coming with them while taking their services. After ending up with making several calls and discussing about the company from various people think that whether there was a common problem getting faced by them and If yes then think that how you can solve that problem and can build a good relationship with them and if you think the same problem can occur with me too then you can switch to another digital marketing agency.

                                           Step 2
After asking about their services which they provide like SEO(search engine optimization), PPC (pay per click), social media management, and much more if you want to know about these services more deeply and want to know how they work then you can check my another blog. This blog’s link is below you can check. Think about the services which fits best into your business and if you are not able to predict that then you can take help of these digital marketing agencies but while taking consultancy from them you need to be careful as they will try their best to sell all their services for your business.
After you chose your service then comes the biggest thing to do for you to negotiate with them for the single last rupee. As we all know that these digital marketing agencies charge very much from a consumer and their work is not worth that and sometimes they charge as per the international market and a really needy person have to give that money. So negotiate properly with them and keep your price 10 to 15 percent low after the price they give you and then you can settle on a good price and create a great business out of it and also increase your business to the heights.
Now after settling on the price you can ask them to provide the details of the person or social media manager that will handle your account. After getting the persons no. you can contact him or her ask the person that how will he operate your account an also ask about the current projects he is working on and check their progress after they have taken services from this person and also ask about the no. of project he has completed and how much business he had given to their business owners and them whether they were satisfied by the services of that person or not.

How to earn money online by writing blogs

1. Start a Blog
If you want to make money, blogging you’re going to need to have a blog. While this is pretty important it is also a hesitate to block for many PreBloggers who come with a belief of blogging with little or no technical culture.

If that’s you – don’t worry! It was my story too and most people who blogs start out feeling a little affected by the action of starting their blog.

2. Start Creating Useful Content
A blog is not a blog without content so when you’ve set your blog to you need to focus your attention upon creating useful content. What you have options to create will depend a little on the affair that you choose to write about (on that note, most successful bloggers have some focus to their blogging and targeted customer).

The way to create content is to make it as useful as necessary. Focus on creating content that changes people’s lives whether directly and indirectly, will be the type of content that people will value the most and it will help people to realize like they know, like and believe in you.

3. escape your blog and start finding readers
As you make the most fruitful content that you possibly can it is simple to get very circumscribed with your focus and spend most of your time looking at building your blog. Many bloggers have created it and they will come connection with their blogging but this is a bit of a trap or hole.

If you want to make money from your blog you need to not only focus upon constructed a good blog but it is also important to escape your blog and to start promoting it.

4. create online relation with the readers that come
To continue focus upon creating great content and finding readers for your blog you’ll begin to notice people visiting your blog and engaging with your content.


At this blow you need to turn your focus to engaging with those readers and building society.



5. Build a Niche Blog and Promote Third Party Products

So if your dream is to build a six-figure blog, you’d better be as excited about the prospect of running a business as you are about writing your next post.

But there is a path to making a living from a blog where you still spend a good proportion of your time writing.It starts with picking a blog niche where a big, passionate crowd already exists and you can find successful products from trusted names to sell.

Promoting affiliate products is a much better way to start earning money from a blogs.

 Why Digital Marketing is Important

How social media marketing works for business

Social media is broad and diverse. In addition to some of the
most famous area such as Facebook, Twitter, LinkedIn, Pinterest
and Youtube, there are countless others like Snap Chat, Tik-Tok,
Instagram and Reddit, not to mention the various forums and websites
where users engage and interact. Even for big companies with devoted
resources, attempting to keep up with all of these medium can be an
overwhelming task.

Be active
This is another piece of advice that may seem clear, but it’s important suitable that it’s worth repeat.
If you fail to connect with your customers on a personal level – the odds have increased significantly that they won’t connect with your brand.
Take the time to listen, engage and respond. – You must have a centralized plan for actively engaging with your community.

Tie in business outcomes
One of the important key advice for marketing your business with social media is making a definite connection to result. You need to know not only what you want to get with your social media marketing efforts, but also whether you’ve succeeded. It’s pretty standard to track social media activity, but a lot of businesses fail to connect these analysis to actual result.
Anther important factor, if you don’t research it, you can’t manage it, and this couldn’t be possible than it is for social media marketing.

Offer customer service
people are increasingly turning to social media for customer service and this can be aggressive to a business that is not used to offering online support or support over social media. It’s true that social customer service can be a challenge, but it can also be a big opportunity for your business.

Respond to Negative Feedback
It is important to give negative feedback to the customer.

Create Brand Recognition
obtaining brand recognition is one of any business most important selling goals.
Gather Data From Audience Research To Improve
Audience research is similar to social listening. It searches the keywords your audience will be using, but it’s more focused on your specific product. You can use social media to get the information about your customer.
Both Facebook and Twitter allow you to view the reach and the insights of all your posts.
give extraordinary Customer Service That Keeps Your Followers Happy
Customers are now expect companies to handle their requests over social media. Social media allows for immediate response and quick feedback to customer.  nearly half of U.S. customers are using social media to ask questions about products or services, having a social media customer service strategy is very important.
Tip: Assuming that you have separate teams for social media and customer service, it’s important to maintain a strong line of communication between the two. That way, your teams don’t get tangled up when providing customer service through social media.

Build Customer Loyalty
Offer promo codes for discounts through social media to your followers (while remaining mindful of Facebook’s promotional content guidelines).
Ask open-ended questions that allow your audience to reply.
Give away inexpensive things such as stickers, patches, shirts, sunglasses, lanyards, hats, and Koozies that will make a long-lasting impression.

Admit mistakes

Acknowledge your mistakes directly. A thoughtful, well-design response is better than a quick bad reaction. Many times businesses are not examined to handle a social media mistake and they only aggravate the situation by responding quickly and inadequately It is better to take an extra moment to deliver a carefully couch and measured response to your community.