Banner Design Details


Banner is the main connection of Internet based marketing and provide global platform for placing your product or service information. This graphic factor is somewhat similar to advertisements in a printed publication of any magazine or newspaper. But, banner ad has capacity to turn a simple reader into a potential client by redirecting them to advertiser's website.

Animation
Animation must be used anxiously since the purpose of the animation is to attract visitors, not to offend them. Animation should be used as a fine tool to attract consideration but not interfere or clash with the design of the web page you are advertising on. It is advised not to allow an animation to circuit endlessly. Create the animation loop 7-10 time and leave the main directive on the last animation frame.

Bright Colours
Blue, yellow, and green banners have a above Click-through-rate (CTR) than black-and-white banners. Use the color red casually.

Use the word "Free" in your banner
bet on what's offered, the word ‘free’ can increase CTRs. For example, contribution a free software demo gets a good response. Offering free money awaken suspicion since people will want to know what the catch is.

Keep the message short
elementary banners have higher CTRs than lengthy, complicated banners.

Ensure you linked the banner to a specific page
When people click on the banner  they want to go directly to the web page that has the advice they want. Your visitors do not want to hunt for the advice.

Refresh or change your banners frequently
Studies have advertised that CTRs drop significantly after 2 weeks. The CTR usually boost when a new banner appears.