Public are visiting digital content on a daily basis. Very soon, traditional marketing platforms will obsolete and the digital market will completely take over. There are a number of advantages in Digital Marketing. Unlike traditional marketing, digital marketing is more affordable and cheaper.
The term "Digital Marketing" was early used in the 1990. In 1993, the first clickable banner went live after that HotWired purchased a few banner ads for their advertising. This marked the beginning of the progress to the digital era of marketing. Because of this step-by-step shift, the year in 1994 saw new technology enter the digital marketplace. The very same year, Yahoo was launched.
Also familiar as "Jerry's Guide to the World Wide Web" after its founder Jerry Yang, Yahoo got close to 1 million hits within the 1st year. This stimulate wholesale changes in the digital marketing area, with companies optimizing their websites to pull in higher search engine rankings. 1996 saw the fire of a couple of more search engines and appliance like HotBot, LookSmart, and Alexa.
1998 we saw the birth of Google. Microsoft launched the MSN search engine and Yahoo bear to the market Yahoo web search. Two years later, the internet bubble collapsed and all the small search engines were either left behind or wiped out leaving more space for the giants in the business. The digital marketing saw its 1st bathe climb in 2006 when search engine traffic was reported to have grown to about 6.4 billion in a single month. No one to get left behind, Microsoft put MSN on the backburner and launched Live Search to battle with Google and Yahoo.
social networking sites began to rise. MySpace was the first social networking site to arrive, soon pursue by Facebook. Many companies felt all these fresh new sites that were popping up were starting point to open new doors of space to market their products and brands. It opened fresh avenues for business and signaled the beginning of a new chapter to business. With new assets, they needed new access to promote their brands & take advantage of the social networking platform.
Goods marketed digitally are now accessible to customers at all times. Statistics collected by the Marketingtechblog for 2014 display that posting on social media is the top online activity in the US. The average American allocate 37 minutes a day on social media. 99% of digital marketers use Facebook to market, 97% use Twitter, 69% use Pinterest and 59% use Instagram. 70% of B2C marketers have captured customers through Facebook. 67% of Twitter users are far more likely to purchase from brands that they follow on Twitter. 83.7% of luxury brands have a appear on Pinterest. The top 3 social networking sites followed by marketers are LinkedIn, Twitter, and Facebook.
Goods marketed digitally are now accessible to customers at all times. Statistics collected by the Marketingtechblog for 2014 display that posting on social media is the top online activity in the US. The average American allocate 37 minutes a day on social media. 99% of digital marketers use Facebook to market, 97% use Twitter, 69% use Pinterest and 59% use Instagram. 70% of B2C marketers have captured customers through Facebook. 67% of Twitter users are far more likely to purchase from brands that they follow on Twitter. 83.7% of luxury brands have a appear on Pinterest. The top 3 social networking sites followed by marketers are LinkedIn, Twitter, and Facebook.
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