the future of digital marketing in India



India, a densely populated country with a population of 1.37 Billion estimate in 2019 ranks second in the world. There are abundant opportunities that are created every minute for the people. furthermore when we say digital marketing, then note that the future of digital marketing in India as well as the scope of digital marketing in future is going to get brighter in the coming years.  A mobile phone has become the basic demand for everyone.

Even if your mom wants to try out a new recipe, she definitely uses YouTube to take the write down what is needed and how it is to be done. furthermore when it comes down to the business, no doubt the trend of digital marketing is on the explosion.

According to a survey (by Internet and Mobile Association of India (IAMAI)), India will have about 500 million internet users by June 2018. This will create a appealing business opportunity to sell services and products to a growing population of tech-savvy internet users.

lot of changes in traditional marketing
The earlier traditional set of marketing was limited to door to door and mouth publicity. Previously the marketers were using physical workers to promote their products. But now with changing times, people want all things at their fingertips.

And fulfilling the needs of the customers is the highest preference of every business. So the tendency of digital marketing took off a few years back. Now that even the essential thing can be found on the internet. public and the marketers are really going gaga over this digital marketing trend.

Digital is the new name
Everyone in the country is choose digital marketing over everything else. Even the startups are making their business via digital marketing. This platform eases the method of every business. The company doesn’t have to deploy the worker to go physically into the market and promote the product.

Government’s “Digital India” initiative backs up
In order to alter the entire ecosystem of public services through the use of information technology, the Government of India has launched the Digital India programme with the vision to alter India into a digitally empowered society and knowledge economy.

 Reaching global markets
present-day, it is told that “Being Digital is Being Global”. furthermore this is the reality. Through digital floor like Facebook, Twitter, Instagram, LinkedIn, one can reach to the audience of any corner of the world. The reach of these social media floor  is so huge that you can connect with almost everyone now.

In India, many public are doing business whose target audience is the USA only. So everything is possible with social media. many companies from the USA also choose Indian Digital Marketing Agencies to plan out their social media campaigns.

Small towns getting digitally equipped
big cities are already a part of the digital economy. But now as the scope of digital marketing is expanding, small towns and cities are also getting highly connected with digital mediums.

Many startups are getting creates in small cities and they are reaching the global audience via social media.