A. More Cost Effective
It is more cost-effective than traditional marketing. This is exclusively important for small businesses as they don’t have many resources or a lot of capital. New media can provide you with a cheaper and more effective promoting channel.

B. Use Content to Connect with Customers
Using digital content either subsidize or free allows you to combine with consumers much more effectively than billboards, direct mail or PR campaigns. The strength of your online existence now directly linked to the success of your business.

C. Cater to the Mobile Consumer
Technology has developed so much that mobile gadgets are no longer considered mere alternatives to personal computers or laptops. 90% of adults in the US alone always have their mobile devices within reaching distance and regularly use them to browse the internet.

D. Realise Higher ROI and Revenue
By increasing your digital reach, you can increase your revenue. The more data that you can extract from your reach campaigns, the better your predictions and subsequently ROI will be.

E. Track Your Customer’s Journey
Using research services like Google analytics, you will be able to monitor all your customer’s choices, preferences and get a better acumen into their behaviour.

F. Increased Conversions
suppose if you have an online business, you are marketing goods and services online, you can easily analyze your success by incoming shipment that gets turn into subscribers, leads or sales and this way you can adjust and improve your conversion rates.