Digital Marketing company in Kolkata

Da digital Solution, which is located at heart of the City Kolkata. Our office address is 117 Akhil Mistry Lane Kolkata. We do free consultation to the company contract us 9051545029. Here you can find range of services
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DIGITAL MARKETING

Da Digital Solution is a stigmatized and digital marketing company, known for implementing the top quality digital marketing services for our customers. Our experts have more experience in the field of digital broadcasting and marketing.

SEO CONSULTANT

Increase original traffic to your website with SEO consulting and strategy. Our search engine optimization services can take you from opening to finish. We’ll work with you to create a common sense for game plan, help you learn your competitors, and show you which keywords are most important to target to achieve success.



LOGO DESIGNER

We are most affordable logo design company. DA DIGITAL SOLUTION believe in working on grass root level which means the process of branding begins with unravelling of essence of your business. Our strategy starts shaping with intense market research that lays down the framework for unique identity creationeation.

BANNER DESIGNER

Creates stunning banner for you and your online business. Keep your social media fresh and updated by making beautiful banners and maintain a consistent visual identity for your brand.



WEB DESIGN

DA DIGITAL SOLUTION is a well qualified, experienced website design company in Kolkata, India that is committed to enhancing customer satisfaction. Our company is located in Kolkata.



WEB DEVELOPMENT

We deliver creative, high end designing, satisfactory and also customized CMS Website. Our Websites are 100% active Fully Dynamic. Without having any technical learning client can control and manage their website very easily.

How AI revolutionize Digital Marketing

How AI revolutionize Digital Marketing

What is Artificial Intelligence?

Artificial intelligence has a range of explanation and definition, but the best simple way to understand AI machines capable of mimicking cognitive functions like learning and problem-solving. Learning and problem-solving assists the AI improve the chances of achieving its programmed goal — whatever that might be. AI can be incredibly simple — even a thermostat is a type of intelligence agency (the basis of AI in computer science), but it is the ability to change itself is what makes Artificial intelligence for online marketing truly powerful.

AI is a various category, and both machine learning and deep learning fall within its purview. Machine learning(MI) is already in broad use and enables machines to learn and adapt, and improve itself based on its experiences.

Artificial Intelligence is already a major part of our daily lives, used by everyday brands like Google, Netflix, Amazon, Snapdeal, Uber, ola Apple, and many more. Now, Artificial Intelligence technology is driving some of the most exciting changes in the world of Online Marketing.

How to Implement Artificial Intelligence Digital Marketing for Your Business

Using AI Digital Marketing strategies can transform the way you engage with your customer. It can help you drive relevant traffic, acquire new customers, increase sales, and retain your existing customers.

Here’s how you can use AI technology to process your customer's needs, wants, and preferences into personalized customer experiences.

Chatbots

Chatbots are the biggest example of the use of Artificial Intelligence technology. They act as a virtual assistant for customers whether you ask Alexa to play your favorite song or Siri to set an alarm. There are several AI chatbot programs that can help you engage with your consumers in a better way. You can add useful chatbots to your websites, emails, apps, and text messages.

You can use chatbot programs to reach out to your customers and respond to their queries. They have the efficiency to answer the most common queries that your customers might have, And they can engage in human-like conversations that improve customer experience.

For example, coffee giant, Starbucks, is making efficient use of Artificial Intelligence Digital Marketing strategy to supplement human employees. When you want your favorite coffee with minimal human interaction, the Starbucks Barista bot for Facebook Messenger has you covered. It orders you coffee, just the way you like it.

The bot even understands complex orders. You can't only order a simple “latte” but also place complex orders with special requests. The bot easily allows you to order coffee like a “double tall mocha non-fat extra hot no whip.”

Personalized Product Recommendations

Many retail companies and e-commerce brands use AI technology to track their customer's preferences, habits, and buying behavior. These insights help them make suggestions on products and services that their consumers may be interested in. Knowing your customer's buying habits can help you craft a more effective marketing strategy. You can improve products that your customers may actually want to purchase. AI digital marketing and data analysis strategies are far quicker and more accurate than any human capability. It empowers you to personalize the user experience for your audience, engage them, and increase e-commerce sales.

E-commerce giant, Amazon, uses AI-powered recommendation engines to adequately provide personalized suggestions. These recommendations play an important role in scaling up sales and contributing to their revenue growth.

Amazon’s recommendation algorithms acknowledge their user's buying history, items in their cart, items they’ve liked, and what other users bought or viewed.

Conclusion

Artificial Intelligence has been around for a long time, but now it is taking off. Online Marketers are going to have to work hard to keep up, or better yet, stay on top of this technology. The repay of that effort, however, in addition to enhanced customer engagement, sales, brand recognition, customer loyalty, and overall ROI, mean this technology will help online marketers provide the customer with products and solutions to fit their specific needs. In the Age of the Customer, investing in CX is always an excellent decision, and if there is any marketing technique that supports the consumer experience, it is artificial intelligence.